For outfitters
Every outfitter that passes the license check can be listed for free. Outfitters can also choose an upgraded listing, which is always labelled Sponsored: the first 25 Founding outfitters get it free for life, and after that it costs $12 per month or $99 per year, whichever the outfitter prefers. There is no per-lead fee, no per-booking fee and no revenue share, and this directory takes no deposits or bookings.
How payment works. Founding outfitters pay nothing: ask for the Founding offer through the claim form. After the first 25, the upgraded listing is paid on a secure Stripe payment page, monthly or annually; those two buttons are the only payment links on this site. The listing goes live only after a license check against state records where available, and the payment is refunded in full if it is not approved. The only form on this site is the contact form.
Free
Free and curated, license-checked against state records where available. No "Sponsored" label, no ranking boost.
Founding offer: free for life
Optional upgraded placement, always labelled "Sponsored". Free for life for the first 25 Founding outfitters; after that $12 per month or $99 per year, your choice.
The upgraded listing is labelled "Sponsored", goes live only after a license check against state records where available, and is refunded in full if it isn't approved. Payment is taken on a secure Stripe page.
Founding outfitters do not pay. The first 25 Founding outfitters get the upgraded listing free for life: ask for the Founding offer instead of using these buttons.
| Feature | Free basic listing | Upgraded listing |
|---|---|---|
| Price | Free | Free for life for the first 25 Founding outfitters; then $12 per month or $99 per year |
| License check required before publishing | Yes | Yes |
| "Sponsored" label | No | Always |
| Listed ahead of free listings | No | Yes |
| Outbound links marked rel="sponsored" | No | Yes |
| Included in comparison tables and counts | Yes | Yes |
The prices were set by the owner of this directory. The first 25 Founding outfitters to take the upgraded listing get it free for life; a limit of 25 Founding listings is built into the site configuration. After that the upgraded listing costs $12 per month or $99 per year, whichever the outfitter prefers. For context, outfitter directories were publishing asking prices of roughly $150 to $999 per year when the pricing was drafted (owner research doc, 2026-10-23 (published asking prices on four outfitter directories)).
Ready? Claim your listing.
Yes. A free basic listing costs nothing and is not labelled Sponsored. It still has to pass the license check, because verification is what the directory is for.
The first 25 Founding outfitters to take the upgraded listing get it free for life. It is the same upgraded listing others pay for, so it is still labelled "Sponsored" and its outbound links are still marked rel="sponsored". It does not skip or change the license check.
$12 per month or $99 per year, whichever the outfitter prefers. It buys placement ahead of free listings on the pages where it is relevant, a highlighted card, and a clear "Sponsored" label. It does not buy a license check, a better description, ratings or endorsements.
No. The upgraded listing is a flat $12 per month or $99 per year (free for life for the first 25 Founding outfitters). There is no per-lead fee, no per-booking fee and no revenue share, and the directory takes no deposits or bookings.
No. Every listing, free or paid, goes through the same vetting checklist before it is published. A paid listing that fails the check is not published.
Founding outfitters pay nothing: ask for the Founding offer through the claim form. Everyone else pays for the upgraded listing on a secure Stripe payment page, $12 per month or $99 per year, using the buttons on this page. The listing goes live only after a license check against state records where available, and the payment is refunded in full if it is not approved. There are no per-lead or booking fees.
